Signature Color

Bright White

The RheoLight ColorLab Academy engineers have created a special formula that enhances visibility in low light conditions and improves the object visbility en detecteability for autonomous driving assistance (ADAS) systems.

WORLD’S WHITEST AND BRIGHTEST WHITE

Bright White is a high-performance, ultra-bright White that enhances aesthetics and visibility. Using an advanced 3-layer system, this color includes a unique, semi-transparent pearlescent layer that amplifies brightness and depth.

This layer incorporates RheoLight Crystal Glass Pigments, Kuncai XillaMaya T60-10 SW Crystal Silver, and Syrox S101 White Toner to create a dynamic, reflective quality that maximizes light return from multiple angles. RheoLight Crystal Glass Pigments are essential to Bright White’s functionality; they enhance visibility by increasing visibility, making vehicles more noticeable on the road for the human eye and machine vision.
In summary, Bright White features an optimized formulation with an advanced layering system, resulting in a brighter, more reflective, and safer color than conventional whites or pearl whites.

Download Formula

Bright Bicycle of the Future

SwapFiets Innovation Manager Luuk de Leeuw is pictured with the Bright White concept bike “Swapfiets Infinity”.

White is often regarded as the safest color due to its ability to reflect nearly all incident energy across the visible spectrum. However, white cars can appear grey when viewed at night, making them less visible. The engineers at RheoLight ColorLab Academy have developed a unique formula that enhances white visibility in low-light conditions and improving the performance of autonomous driving assistance (ADAS) systems. This enhanced visibility is crucial for better object detection, assessment, and accident prevention, providing a strong and prominent night time presence.

In summary, Bright White features an optimized formulation with an advanced layering system, resulting in a brighter, more reflective, and safer color than conventional whites or pearl whites.

Overview

Color Name: Bright White RheoLight
Inspiration: Winter’s Pure Brilliance
Primer: White

Base Color:

  • Primary Hue: Ultra-Bright, Sparkling White
  • Undertones: Clean, Crisp, and Reflective

Key Pigments:

  • RheoLight Crystal Glass Pigments – RheoLight-Base WB CSL
    • Function: Enhances full object visibility and provides a reflective quality
    • Benefits: Increases visibility and safety by amplifying light return, making the color exceptionally noticeable
    • Particle Size: D50 10 um
  • Kuncai XillaMaya T60-10 SW Crystal Silver
    • Function: Adds shimmer and depth
    • Benefits: Contributes to a multi-dimensional sparkle and reflective quality
    • Particle Size: 6 – 30 um
  • Syrox S101 White Toner
    • Function: Establishes a solid white base tone
    • Benefits: Ensures color purity and brightness

Characteristics:

  • Finish: High gloss with a sophisticated pearlescent effect
  • Visibility: Excellent visibility in all lighting conditions, enhancing safety

Applications:

  • Primary Use: Mobility coatings, ideal for vehicles prioritizing both aesthetics and safety
  • Secondary Use: Suitable for other design elements where high visibility is essential

Purpose:

  • Design Objective: To create a high-performance white that combines visual appeal with enhanced safety by maximizing light reflectivity and visibility on the road
  • Market Positioning: A premium, functional color for customers who value both style and heightened safety

Visibility Label

The Visibility Label rates the visibility of different colors for mobility, from A (very visible) to G (hardly visible). It takes into account how easily colors can be seen by people, computers, and LiDAR in three dimensions. This rating helps people choose safer colors for bicycles by showing how visible they are in challenging lighting conditions. Bright White has a Visibility score of A+ for all conditions.

Above figures underscore the effectiveness of Bright White RheoLight in dramatically enhancing visibility across different conditions and technologies. With a 30% integration of RheoLight, human visibility increases by 40%, and computer vision substantially boosts by 101%. LiDAR visibility improves by 32%, while full object visibility experiences a remarkable 465% increase. Twilight visibility is most notably enhanced, with a staggering 854% improvement. 

More information on the Visibility Label can be found on www.visibilitysaveslives.org

Color Formulations

  • Formulation 30% RheoLight-Base WB CSL
    Component Weight Percentage (%) in grams
    Syrox S900 (Clear Binder) 53,6
    Syrox S101 White Toner 1,8
    Kuncai XillaMaya T60-10 SW Crystal Silver 3,0
    Syrox S940 (Dilution) 11,6
    RheoLight-Base WB CSL 30,0
    Total 100,0 gr